We have detected that you are using an old browser to view this website. It is highly recommended that you download and upgrade your browser to the latest version by clicking on the image on your right, to get the full potential of this site.Internet Explorer 8
Blue Logo

success stories

  • case study
  • case study
  • case study
  • case study
  • case study
  • case study
  • case study
  • case study
  • case study
  • case study
arrow going up

The way to a brighter future...

A pan-African financial services group

Blue is a truly pan-African financial services group, providing retail financial services to customers in 12 African countries, namely, Botswana, Ghana, Kenya, Lesotho, Malawi, Namibia, Nigeria, South Africa, Swaziland, Tanzania, Uganda and Zambia.


The journey to a brighter future has begun...

Transforming aspirations into reality, Blue provides the means for financial growth and empowerment to people throughout our pan-African footprint to enable them to achieve goals that require some form of financial infusion.


Meaningful personal financial growth leads directly to the improvement of the whole social environment, to which we at Blue are passionately committed.


The ethos we seek to inspire is to help build the foundations of a new 'African Dream' in which we play our part by creating the framework within which our customers gain the opportunity to prosper and succeed, enabling them to materialise their lifestyle choices and aspirations through their own hard work coupled with Blue's financially empowering offerings.


Blue is dual-listed on the AltX board of the Johannesburg Stock Exchange and on the Botswana Stock Exchange.